We love a good sweat session—and we want to look good doing it. That’s why we are fans of Bandier, an activewear retailer that’s a go-to destination for fashion-forward fitness gear. Read on for what inspired Jennifer Bandier to found her eponymous store, how she fakes confidence, and more.
Name + occupation: Jennifer Bandier, founder of BANDIER
What inspired you to create Bandier?
With the rise of boutique fitness, I started spending a larger portion of my life being active and, therefore, wearing fitness apparel. When I broke my foot in 2012, I could only wear activewear. I discovered so many fashionable fitness brands online and styling unique outfits helped me stay motivated throughout recuperation! However, there was no physical store where I could go to discover new brands, feel the fabrics, try things on and understand which products are best for specific workouts. I saw an opportunity to create an omni-channel retailer, with experiential brick-and-mortar stores that would complement an online shopping experience.
How do you choose designs/pieces?
The most important aspect of great activewear is product that really performs for your workout. The fabric should be comfortable, fit perfectly and provide the right support for your sport. Having a distinct aesthetic or fashion edge has made some brands extremely successful and creates a lot of excitement around the product. For example, Michi is a brand known for their mesh paneling and sexy strappy bras.
Three things you’re most passionate about:
My dogs. BANDIER. Music
Best habit – beauty or otherwise:
I always take my makeup off at night and I drinks LOTS of water throughout the day.
Worst habit – beauty or otherwise:
I over spend on beauty products
First thing you do when you wake up:
Drink coffee and then go for a run in Central Park.
Favorite Living Proof product:
Biggest hair regret:
When I dyed it black. It was awful!
How long have you been going to your stylist?
I have two hair stylist who I have been going to for 23 years and love more than anything! Sebastian Scolarici cuts my hair and Jeana Gilbert colors it.
Who is your role model?
My mother, Denise LeFrak <3
What about your Woman Crush? Name yours.
My woman crush is always changing, right now it’s Arielle Charnas. We just did a collaboration with her and Koral Activewear and I’m completely obsessed!
What’s the best piece of advice you’ve ever received?
My mother, Denise LeFrak, always told me to trust my intuition.
How do you act confident (even when you don’t feel confident)?
Put on my best pair of high heels.
Most life-changing innovation:
I’m always on the go so Uber has changed my life
What do you wish someone would invent next?
A hair dryer that’s like an iPhone! It would be completely cordless and when it dies you can plug it in, just like you would with your iPhone. And if it were silent, that would be an extra bonus!
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