This Dry Shampoo ACTUALLY Cleans Hair

Photo by Auteur Ariel, a blogger we love.

Dry shampoo users tend to fall in two camps: the ones with a graveyard of products in their bathroom (because none of them really seem to do the job) and those who don’t even bother with it.

Because here’s the thing: clean hair is about how it looks, how it smells, and how it feels. And pretty much every dry shampoo out there doesn’t tackle all three. The powder-y formulas can help make your locks look clean—kinda. They are seriously fragrant–that covers how you smell. But run your fingers through your hair and you’re not fooling anyone—those powders are just sitting on your scalp, making your hair feel anything but clean. That’s just dirty hair in hiding.

That’s why our scientists spent 5+ years working on a dry shampoo that would actually live up to its name and clean hair without water. Genius.

What it is: a dry shampoo that actually cleans hair by absorbing oil, dirt, and even sweat.

Why it’s different: this isn’t your average dry shampoo, so it works a little differently. It has a unique powder blend that, when combined with our proprietary OFPMA technology, doesn’t just absorb oil and sweat—it removes them from your hair.

Here, we applied an exaggerated amount of sebum to hair tresses, then we put our dry shampoo to the test versus two competitors.

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How to use it: Shake the bottle really well, spray it wherever your hair is dirty, then WAIT. If it goes on white, don’t worry—we promise that will (easily) come out. Give the formula 30 seconds to activate and cleanse (so brush your teeth, swipe on some mascara, or do anything but touch your hair). Then use your fingers (or a hairbrush) to brush the powders (and all that dirt and sweat) out.

For all you fellow geeks out there, here’s what it looks like under a fluorescent microscope. The sebum is what’s glowing. These images are the same thing—on the bottom row, we just overlaid images of hair to make it easier to understand. In step 2, the cleaning phase, the powders are activating and absorbing the sebum. And in phase 3, once the powders have been removed, you can see that virtually nothing remains—just clean hair.

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Prove it: easy. If these microscope images don’t convince you, check out this torture test. We got a bunch of women in the office to take a seriously sweaty spin class then not wash their hair after. We did the same thing at Reebok—they kicked our butts during a bootcamp, and even though we were sweating buckets none of us shampooed after.

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It’s the top-selling prestige dry shampoo at retail. Plus we’ve won 8 awards and counting (including an Allure Best of Beauty Breakthrough award).

Why you need it: it is a pain (and a waste of time) to have to wash and style your hair every day. With Dry Shampoo, you can hit snooze, work out longer, and spend more time doing what you love.


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