There have been lots of headlines about how dry shampoos may not be all they’re cracked up to be—in fact, some claim they could be pretty bad for your hair. Is it clickbait or real science? We asked our Eric Spengler, our head of R&D here at Living Proof, to weigh in. Here’s what he had to say.
What’s with all the headlines about dry shampoo apparently causing hair loss?
First, the thought that dry shampoo is bad for your hair is absolutely a myth. No real science backs up these assertions.
Dry shampoo as a class is not bad. While there have been some reports circulating that dry shampoos can cause hair loss, this is alarmist behavior to blame the class of dry shampoo. I can’t speak to the specifics to the one case in the UK, but we work closely with leading dermatologists and they indicate no consumer product as a class will cause this problem. Rather, one of the only ways a consumer product could possibly lead to hair loss is through a severe allergic reaction. This is an extremely rare individual consumer sensitivity to a product issue. More frequently, our expert dermatologists have seen that consumers typically blame a product they might be using on the underlying cause of alopecia. And the real issue is much more complex.
Secondly we do believe both your scalp and your hair will be healthier by washing less often. When we excessively wash and excessively style our hair we damage it, making it hard, if not impossible, to achieve truly healthy looking hair.
What makes Living Proof’s dry shampoo different?
We strive to create demonstrably superior products. We work hard to make every product we sell both safe and effective.
We waited until 2015 to introduce a dry shampoo because we were working on creating a true dry shampoo. We often joked or wondered why many products positioned themselves as a dry “shampoo” when they leave a very noticeable residue in hair. Many are also sold in different shades to help hide this residue. For us, that’s not a shampoo at all.
We felt a dry shampoo needed to actually clean hair and, after a lot of work in the lab, that’s what we were able to do. We carefully selected three absorbing powders so that they can pick up perspiration, dirt and oil, as well as leave behind a time-released scent. Importantly, the “magic” of our dry shampoo comes in its formula design: we have devised a strategy where our proprietary material OFPMA is dispensed from the spray as a liquid first, followed by the powders. Once the product is on hair, wait 30 seconds to allow for the powders to absorb debris. Then either finger comb or brush the powder from hair. Voila, clean hair. It’s exceptionally easy, thanks to the energy reducing properties of OFPMA. No other dry shampoo on the market can act quite like it.
The verdict: less washing is actually a pretty darn healthy option.
Want more on dry shampoo?
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